In short
SITUATION
An online store for signage and industrial materials: acrylic, polycarbonate, composite panels. A supplier to sign makers and manufacturers.
APPROACH
I started with growth: Google Ads and organic search. As traffic came in, the real obstacle showed: the interface couldn’t carry the sale. So I redesigned the site from top to bottom.
RESULT
A new interface that puts categories, cut-to-size and same-day shipping up front. Visitors from ads now land on a better storefront.
What I did (05)
- 01Google AdsSetting up and running search ads.
- 02Organic growthSearch visibility work on category and product pages.
- 03RedesignA new interface from the home page to the product page.
- 04Category structureAcrylic, polycarbonate, composite, PVC foam: a clear menu by material.
- 05Cut to sizeThe laser cutting service sits next to the products, as its own door.
Ads bring traffic;
the storefront makes the sale.
On the phone
Most visitors from ads are on a phone. Categories, sizes and the cart were thought through on the small screen first.
BRAND COLOURS
The site’s core colours.
NAVY#253D4E
ORANGE#FD5722
BACKGROUND#F4F5F7